Adelyn Putri, the innovative mind behind NUDE FEMME, is an experienced marketing and merchandising professional with regional and international experience managing campaigns for both businesses and consumers. She has recently left a regional marketing role in the mobile technology industry of 5 years with Microsoft in order to pursue her creative endeavours in fashion design.
With an accumulation of over ten years of fashion retail and merchandising experience prior to the technology industry, she has evolved from a regional visual merchandiser for various high-street and international brands to become an independent designer who now features a timeless collection of sensual and modern attire.
The catalyst for her creative vision for NUDE FEMME lies in the fundamental concept that femininity is the key to a woman’s inherent strength, and by maintaining a keen interest in holistic wellness and self being, she hopes to bring these ideals to the brand’s essence and core values in each and every design. Mindful harmony between all people in nature and society is the primary mission of NUDE FEMME and it is this light that her elegant designs are allowed to shine.
Read more on NUDE FEMME's designer from an interview with ZALORA SG in collaboration with Singapore Fashion Week #ZALORAXSGFW.