Adelyn Putri, the innovative mind and founder of NUDE FEMME, is a creative and marketing professional with over a decade of experience in brand development, marketing consultancy and creative design with regional and global experience.
She has consulted and designed multiple bespoke content creation reports, templated solutions for presentations and marketing collaterals to align with the tone of voice and brand identity unique and consistent throughout all touch points for each client and industry. On top of that she has managed 360 marketing campaign across ATL, BTL, Digital and Social for local and regional markets working along with multiple agencies, partners and channels to achieve successful promotions , increased share of voice and industry awards in the realm of mobile technology.
With an accumulation of over 10 years of fashion retail and merchandising experience prior to the technology industry, she has evolved from a regional visual merchandiser for various high-street and international brands to become an independent designer who now features a timeless collection of sensual and contemporary womenswear.
Adelyn’s label , NUDE FEMME, was featured across fashion magazines and events around Asia retailing in Plaza Indonesia, W Hotel Shanghai, W Hotel Suzhou, Singapore Yacht Show, as well as Europe in Madrid-Spain and Paris-France since her debut launch at Singapore Fashion Week in 2016.
In 2020, Adelyn was the TOP 5 FINALISTS for Singapore Stories 2020 competition by Textile and Fashion Federation Singapore (TaFF Sg) with her designs featured in the Asean Civilisation Museum of Singapore as part of its first #SGFASHIONNOW exhibition from July’21 to Jan’22 . The exhibited pieces have since been acquired by the museum to be part of its National Heritage Board archives having featured in both local and overseas exhibitions.
The catalyst for her creative vision for NUDE FEMME lies in the fundamental concept that femininity is the key to a woman’s inherent strength. Having always been fascinated by history of fashion as a key part of her research and design developments, she has drawn inspirations and has paid homage to various group of women from mythology and ancient civilization to modern history in her collections which she envisions the lifestyle and fashion aesthetics of these strong empowering women reimagined living and carving a successful life today, tomorrow and the future.
As a MOE-registered (Ministry of Education) instructors for CCA/CLUBS and Societies DESIGN TECHNOLOGY, Adelyn is a regular instructor as a Fashion Design & Event Consultant/Advisor mentoring Raffles Institution Junior College fashion design club called Raffles Runway, part of the school’s biggest event on CCA(Co-Curricular Activities) calendars. She has been sharing her experiences and knowledge since the past 5 years by mentoring budding future designers and caters her lesson programme from the foundation of design and conceptualisation, fashion history to industry practices and educational trips.
Part of NUDE FEMME’s core values and practice as a slow fashion independent label is to be mindful with production by ensuring engagements with regional studios and factories in China, S.Korea, Thailand and Vietnam that shares the same social responsibility and aspirations to be smart with synthetics and opt for yarns with reduced environmental impact, sustainability fabric options and eco-friendly leather. It is in this light that she would like her elegant designs to shine.
Maintaining the same aspiration for fabrics and materials for all NudeFemme’s collection, Adelyn continues to work with production and textile studios on recycled series yarns, organic cotton blend, dying process and sustainable solutions that have been audited and credited with GOTS (Global Organic Textile Standard), Oeke-Tex 100, SFA (Sustainable Fibre Alliance), GRS (Global Recycled Standard) and RWS (Responsible Wool Standard) certifications.
The name NUDE FEMME, represents a woman (femme) who loves herself and is comfortable in her own skin. She is feminine, classic, and versatile with her own individual style, with fitted silhouette or flowing fabrics that express the moods and emotions of a confident, sensual and modern ethereal goddess. NUDE FEMME designs around the natural beauty of the female form with a creative concept to keep things simple by embracing curves and a clean-cut final product, with colours naturally varies on the hues and shades of nudes to seasonal trends by contrasting them with classic monotones and metallics.
In an essence, this is what NUDE FEMME is all about.
Be the modern ethereal goddess within you.
With love, NUDE FEMME
Watch the brand video here produced exclusively by Runway Moda as she invites you to explore her brand closer.
Adelyn Putri, Founder and Designer